Audi has unveiled the third generation of its highly successful flagship SUV, the Audi Q7. Building on a rich legacy that dates back to 2005, this new iteration is designed to be the ultimate companion, whether you are navigating a packed business schedule, heading out for a relaxed weekend getaway, or embarking on a long road trip. According to Audi CEO Gernot Döllner, the new generation carries forward its mission as the perfect premium SUV, combining a sporty design with a highly versatile interior and first-class materials.
From the outside, the new Audi Q7 commands immediate attention on the road. It retains its confident presence thanks to powerful proportions, a high shoulder line, and the brand's signature Singleframe front grille. However, it is the advanced lighting technology that truly steals the show. The SUV features optional digital Matrix LED headlights equipped with micro-LED modules capable of projecting high-resolution light patterns directly onto the road. At the rear, third-generation digital OLED lights offer up to eight selectable digital light signatures, creating striking three-dimensional visual effects.
Audi has also tightly integrated these lighting functions with its driver assistance systems to boost safety. For instance, lane guidance and orientation lights project crucial information directly into the driver’s field of view ahead of the vehicle. In a clever safety twist, the advanced turn signals project a stylized indicator onto the ground at night, synchronised with the dynamic indicators, to quickly alert cyclists and other road users of an upcoming turn. Even stepping into the vehicle is an experience, as opening the front doors projects a sharp, white rhombus onto the ground to light your path.