Harwoods Promise

  • Harwoods

  • Harwoods Promise


Everything must start with caring about something. For Harwoods Group, since our very beginnings in 1931, that something has been our customers. From the very first interaction through to the last, our team is dedicated to providing exceptional customer service, meeting the needs of our customers, no matter how big or small. We care that customers receive a memorable experience with every interaction across our dealerships and range of services. A memorable experience which is truly felt, not just stated. We care that our customers experience polite, friendly and knowledgeable staff, and feel supported with their needs, whether that’s buying a new or used used car, or perhaps benefiting from one of our aftercare services. The experience we give is a reflection of our culture and our values - it’s the Harwoods Promise.

Our Promise

The Harwoods Promise means quality, transparency, trust and friendship. We provide the very best quality customer service and range of aftercare services, with full transparency. We’re true experts in our field, so we can offer the knowledge and expertise to support you on your car buying journey. We're not here to push you into a sale, we’re here to make sure you find the right car and aftercare service that is right for you. This is why our customers have come to appreciate our services and level of experience, which has seen our customer base grow and relationships turn into friendships. 

With friendship comes loyalty, which is why Harwoods customers come back again and again, with their complete car ownership experience fulfilled in one place. With services you can rely on and experiences that you can enjoy time and time again, we’re proud to be able to offer a range of benefits and guarantees that include: 

  • Manufacturer trained technicians 

  • Genuine manufacturer parts and accessories with up to 24 month warranty 

  • Vehicle checked for manufacturer enhancement updates

  • Latest manufacturer diagnostic equipment

  • Vehicle health check with video presentation

  • Online work approval

  • Customer lounge

  • Customer mobility options

  • Complementary wash and vacuum 

  • 0% payment options

90 Years of Trust

Our values have driven us to ensure we do the right thing, continuously, for all our customers. This has enabled one of our values, arguably the most important value, to thrive and be relied upon; trust. As a family business, our genuine care, friendship, inspired exploration and innovation, would be without merit without trust between us and our customers. People trust that our team members are qualified to be called the experts in their chosen area of work, that they have been nurtured and cherished as employees, invested in and protected with strong character-building ‘empowered’ resources. Our commitment ensures our team have been able to deliver on what we promise – a personal, professional and memorable experience renowned throughout the South of England. 

Our Heritage

For over 90 years Harwoods has built up strong links with the local communities, while building a loyal customer base, Harwoods has also built up a proud reputation for its support of charities, schools and fundraising initiatives. A lot has changed over the years, step back in time and discover the heritage of Harwoods.

Powering Family Adventures

Across our locations in the South of England, we work closely with the likes of Aston Martin, Audi, Bentley, Jaguar, Land Rover, McLaren, Volvo, BMW, MINI, and MAN – brands who trust us as partners – to make sure you have access to the prices and offers you simply can’t find anywhere else. We’re a family-owned business, powering your family adventures. Discover new cars and used cars, or find your local Harwoods dealership.

Published by Harwoods
  • Over 90 years experience

    Leading automotive retailer group in the South of England for over 90 years

  • Bespoke Experience

    Manufacturer-standard knowledge, services and aftercare

  • Tailored Service

    Here to help, advise, support, and answer your questions, whenever you need us

  • Customer-first

    Never pushy, always here to make sure you feel valued and recognised