Audi Portsmouth Launch Event 2022



Portsmouth Audi Launch Event

  • Portsmouth Audi

  • Harwoods Audi

  • Audi


Harwoods acquired Audi back in 2000, taking on the Portsmouth dealership as the first ever Audi site in the group. The showroom and bespoke aftersales centre are built on the old Portsmouth Airport site. In fact, the Audi aftersales centre was converted from an old aircraft hanger on Airspeed Road! The aftersales site was newly refurbished in 2021, spanning over 19,000 sq ft and boasting state-of-the art, automatic drop off lanes, 14 ramps, 2 MOT bays and a 4-wheel alignment ramp. 

In 2022, the new showroom opened its doors with a brand new look. Before you’ve walked through the doors the unmistakable presence of Audi is clear, with a bold, honeycomb design wrapping around the site, exuding the sporty, innovative essence of Audi. The Portsmouth site is one of the few select showrooms in the network with the honeycomb design on the exterior - exclusive! As you walk through the doors you’re greeted with the new sleek and stylish interior, with a luxury yet minimalist feel. Bold colours are met with softer tones which together with the modern decor, embody the character of Audi. Keeping the original framework, the dealership has doubled in capacity, opening up the space to seamlessly flow around some of Audi’s stunning new models, while creating balance with quiet areas to converse, or sit and relax with a coffee from the complimentary hot drinks station. The bigger space has also allowed for more Audi speciality, with a dedicated area to Audi Sport.

To mark the opening of Audi Portsmouth, an exciting launch event was held on Thursday 29th September, to welcome customers, staff and members of the senior management team from Audi UK, to experience the new, contemporary showroom and unveil a range of sleek and sporty cars. The showroom was officially opened by Guy Harwood, son of the Harwoods founder and company Chairman, and by Andrew Doyle, Director of Audi UK. The evening got underway with some speeches from our directors and Guy. Guests mingled, enjoyed champagne and canapes while exploring the new showroom. Guests also took part in a competition with fabulous prizes. 

Phil Brine, Head of Business at Portsmouth Audi said: “It was great to host Audi Portsmouth’s launch event and share the evening with like minded Audi enthusiasts. It’s an exciting time for Harwoods Group as we come together to power family adventures for our customers. We’re looking forward to welcoming guests to the fantastic new dealership.” 

With our newly developed showroom and aftersales centre, we’re more excited than ever to welcome customers to the site. Across the Harwoods Group we’re dedicated to providing faultless customer service and to create an environment that is warm, welcoming and memorable for our customers, and our staff too - our longest serving member of the sales department has been here for 17 years! So, here’s to the future of Harwoods Audi, we look forward to seeing you soon.

Audi Portsmouth is located on Bilton Way, Eastern Road, PO3 5FH. The Audi aftersales centre is located just 2 minutes away on Airspeed Road. Find out more about the dealership, or get in touch with the team on: 020393 850 768. Browse new and used premium Audi models, including the Audi Q2 and A3 TFSI Sport and buy or reserve online today.

Written by Amy Josling Digital Marketing & Content Executive
Audi Portsmouth Launch Event Opening
Audi Portsmouth Launch Event Showroom
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