Harwoods Shortlisted for AM Awards 2023
AM Online: AM Online: Insights and Trends for Automotive Executives and Dealers
AM Online stands as a crucial media outlet offering profound insights and trends for automotive leaders eager to shine in the industry. With a focus on helping brands like Harwoods Limited, AM Online remains pivotal for success in motor retail. By deeply addressing market dynamics, AM Online delivers invaluable information about performance benchmarks that empowers decision-makers, keeping them abreast of latest advancements. With comprehensive analyses and reports, executives and managers can craft efficient strategies to reach successful outcomes. Moreover, AM Online enriches market understanding and boosts brand credibility, reinforcing its status as a reliable media resource, pivotal for industry achievements.
Harwoods Group's Dedication to Customer Service and Luxury
Harwoods Group is a celebrated name in the automotive field, excelling in the luxury vehicle segment with renowned brands like Volvo and Land Rover. Having presence in areas such as Pulborough and Sussex, they ensure exclusive access to luxury brands. Their committed team ensures an exceptional customer service experience, setting industry standards. Through tailored support and personalized service, Harwoods fosters strong bonds with its clients, ensuring continued success and performance in the automotive sector. This unwavering dedication to excellence has cemented Harwoods' position as a leading entity in England's competitive automotive market. Furthermore, their innovative approach and management strategies continuously refine their offerings, making Harwoods the top choice for luxury car aficionados. As Harwoods grows, its commitment to excellence remains at the forefront.
The Role of AM Awards in Enhancing Brand Credibility
Receiving recognition at the AM Awards significantly enhances the credibility of automotive companies like Harwoods Group. Being nominated as finalists not only acknowledges the hard work and loyalty of the team but also highlights the company's successful strategies in an intensely competitive motor industry. By winning in categories like the Online Consumer Experience of the Year, dealers showcase their innovative solutions and digital transformation achievements. This accolade offers a competitive edge, allowing these companies to register improved customer trust and brand loyalty.
Exploring Harwoods' Digital Evolution
Harwoods Group has consistently demonstrated a forward-thinking approach, with its recent digital evolution illustrating its commitment to innovation. By launching a state-of-the-art website, the company has created a seamless digital platform for consumers to explore and purchase luxury vehicles. This digital transition is part of Harwoods' broader strategy to enhance customer autonomy and satisfaction. Offering an enriched digital experience means that even traditional aspects like support and information dissemination are streamlined, offering customers more flexibility. As Harwoods continues to progress, its digital offerings remain integral to its growth strategy, ensuring it stays competitive and customer-focused in the evolving automotive industry.
We’re delighted to announce that Harwoods has been shortlisted in the Online Consumer Experience of the Year (Franchised) category at this year's AM Awards, a significant event in the automotive calendar sponsored by industry leaders. After a significant number of entries in the 2022 awards, this year the awards are back with more categories including a special focus on digital innovation and excellence. From the Community Hero Award to Leasing Operator of the Year and Independent Workshop of the Year, the AM Awards reveal winners from different companies and sectors within the UK automotive industry. Harwoods Group has been listed for the Online Consumer Experience of the Year - Franchised award, which recognises excellent, comprehensive, customer-focused digital experience for consumers who are searching online for their next car, whether new or used. This digital strategy awarded Harwoods not just nominations but actual wins, a testament to their exceptional achievements. In 2020, Harwoods developed a plan for a digital transformation, which included plans to build a new website, create a fresh new look for the business and introduce a fully digital online buying platform, streamlining an end-to-end purchasing experience in a simple yet efficient way.
In September 2022, the brand-new website launched, creating an intuitive experience for each customer, whether they are enquiring, browsing, or purchasing. Moreover, Harwoods offers an unforgettable experience for car enthusiasts, especially with their offerings in Range and Land Rover series. From a simplified journey to pre-filled forms and customizable filters, the recent digital transformation puts customers in control and provides a bespoke service for every customer. Harwoods Group are proud to be shortlisted for the Online Consumer Experience Award as it recognises the growth, success, and dedication, particularly in the field of digital retail, pushing the business into future - the new website is just the beginning. The AM Awards take place in London on Thursday 11th May, where one winner will take home an award from each category. It’s an exciting opportunity to proudly present Harwoods, alongside the best in the industry. Good luck Harwoods!