Bentley Sussex To Unveil ‘LOVE IS LOVE’ Pop Art Wrapped GTC for Brighton & Hove Pride LGBTQ+ Community Parade 2023 with RuPaul's Drag Race UK Star, The Vivienne

Bentley Sussex, part of Harwoods Group, is set to unveil a Pop art wrapped Bentley GTC at Brighton & Hove Pride LGBTQ+ Community Parade 2023, driving headline star and renowned drag queen, The Vivienne, who was winner of the inaugural season of RuPaul's Drag Race UK, showcasing the brand's solidarity with the LGBTQ+ community.

Taking 'pride of place' in this year’s parade, the Bentley GTC’s unique ‘LOVE IS LOVE’ artwork, was designed by Brighton-based artist Dave Pop! The design uses highly saturated colours and takes inspiration from the fairground art found at the end of Brighton’s eponymous pier. The positive and uplifting message coupled with the bold Pop art design was chosen by the luxury car manufacturer to embody the brand’s unwavering commitment to championing diversity and advocating for LGBTQ+ rights. Sonia Hobbs, Marketing Director of Harwoods Group, said: "The Vivienne is an iconic figure, and we are incredibly proud to be working together as part of this year's Pride event. The captivating artwork is designed to be bold, celebrating the spirit of diversity, inclusivity, and equality that Brighton & Hove Pride represents." The vibrant Pop art Bentley GTC will transport the RuPaul's Drag Race UK star during the Brighton & Hove Pride LGBTQ+ Community Parade, one of the most anticipated events of the annual Brighton & Hove Pride weekend. Wayne Bruce, Chief Communications and Diversity & Inclusion Officer at

Bentley Motors said: "Brighton & Hove Pride is a unifying moment where we come together to embrace respect, equality, and mutual understanding. We hope that our participation in events like the Brighton & Hove Pride LGBTQ+ Community Parade 2023 will inspire others to embrace acceptance, celebrate differences, and contribute to creating a more inclusive society." More than 300,000 people are expected to participate in and witness The Brighton & Hove Pride LGBTQ+ Community Parade this year, which serves as a vibrant showcase of the city's charities, community groups, small businesses, emergency services, NHS, and partners.

The event prides itself on maintaining a community-focused essence, and participating businesses like Bentley Sussex must demonstrate evidence of pro- LGBTQ+ policies and year-round support for the LGBTQ+ community, with floats and banners incorporating messages that showcase solidarity and advocacy for LGBTQ+ rights.

Harwoods Group

Harwoods is a privately owned automotive retail group based on the south coast of England, serving customers from across Hampshire, Surrey, Sussex, Kent and beyond. They luxury automotive brands they work with include Aston Martin, Audi, Bentley, Jaguar, Land Rover, McLaren, Volvo, BMW, MINI, and MAN.


Bentley Motors is the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering, Mulliner and production of the company’s five model lines, Continental GT, Continental GT Convertible, Flying Spur, Bentayga and Bentayga EWB. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.

The Vivienne

James Lee Williams, better known by the stage name The Vivienne, is a Welsh drag queen, known for winning the first series of RuPaul's Drag Race UK in 2019, later returning to compete in the seventh season of RuPaul's Drag Race All Stars in 2022. In 2023, The Vivienne made TV history as the first drag queen to perform on Dancing on Ice, ITV's hit show.

Dave Pop!

Dave Pop! is a Brighton based artist creating bright bold Pop art with a generous topping of seaside sauce. His work is inspired by fairground art and lettering found at the end of Brighton Pier. The artwork ‘LOVE IS LOVE’ was painted in 2021 for an exhibition at the Theatre Royal Brighton, and is a perfect example of Dave’s work, using super saturated colours, Fairground style sashes and swirls with a positive, uplifting message.

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