Bentley Sussex To Unveil ‘LOVE IS LOVE’ Pop Art Wrapped GTC for Brighton & Hove Pride LGBTQ+ Community Parade 2023 with RuPaul's Drag Race UK Star, The Vivienne
Bentley Sussex, part of Harwoods Group, is set to unveil a Pop art wrapped Bentley GTC at Brighton & Hove Pride LGBTQ+ Community Parade 2023, driving headline star and renowned drag queen, The Vivienne, who was winner of the inaugural season of RuPaul's Drag Race UK, showcasing the brand's solidarity with the LGBTQ+ community.
Taking 'pride of place' in this year’s parade, the Bentley GTC’s unique ‘LOVE IS LOVE’ artwork, was designed by Brighton-based artist Dave Pop! The design uses highly saturated colours and takes inspiration from the fairground art found at the end of Brighton’s eponymous pier. The positive and uplifting message coupled with the bold Pop art design was chosen by the luxury car manufacturer to embody the brand’s unwavering commitment to championing diversity and advocating for LGBTQ+ rights. Sonia Hobbs, Marketing Director of Harwoods Group, said: "The Vivienne is an iconic figure, and we are incredibly proud to be working together as part of this year's Pride event. The captivating artwork is designed to be bold, celebrating the spirit of diversity, inclusivity, and equality that Brighton & Hove Pride represents." The vibrant Pop art Bentley GTC will transport the RuPaul's Drag Race UK star during the Brighton & Hove Pride LGBTQ+ Community Parade, one of the most anticipated events of the annual Brighton & Hove Pride weekend. Wayne Bruce, Chief Communications and Diversity & Inclusion Officer at
Bentley Motors said: "Brighton & Hove Pride is a unifying moment where we come together to embrace respect, equality, and mutual understanding. We hope that our participation in events like the Brighton & Hove Pride LGBTQ+ Community Parade 2023 will inspire others to embrace acceptance, celebrate differences, and contribute to creating a more inclusive society." More than 300,000 people are expected to participate in and witness The Brighton & Hove Pride LGBTQ+ Community Parade this year, which serves as a vibrant showcase of the city's charities, community groups, small businesses, emergency services, NHS, and partners.
The event prides itself on maintaining a community-focused essence, and participating businesses like Bentley Sussex must demonstrate evidence of pro- LGBTQ+ policies and year-round support for the LGBTQ+ community, with floats and banners incorporating messages that showcase solidarity and advocacy for LGBTQ+ rights.