About Harwoods

Harwoods is a privately owned automotive retail group based on the south coast of England, serving customers from across Hampshire, Sussex and beyond. Our established family business, with a reputation for high standards, was founded in 1931– so we are true experts in our field.

Harwoods Family History

Our established family business was founded in 1931 by Wally Harwood. Since then, we have continued to grow and evolve, building a reputation for being a business with a passion for exceptional customer service and very high standards.

Harwoods Assured

Audi

bentley

mclaren

volvo

Harwoods Leasing

Directors overview

Our directors

Guy Harwood - Owner

Harwoods was established by Wally Harwood, father of Guy Harwood and was based at London Road Pulborough.

1965-1996, Guy began riding out for Ryan Price at Findon at the age of 18, Guy would go on to win 40 point to point winners and 14 National Hunt Races. Over the next few years he started working as a pupil assistant trainer to Bryan Marshall when he was 21 and five years later in 1965 he commenced training under permit.

Owned Petworth, Pulborough and Storrington Harwoods Garages during that time and went on to buy Coombelands Farm, where he developed Coombelands Racing Stables.

Guy joins the garage business full time during 1992. The size and profile of the Group is increased as is the investment and management structure.

"Being a family owned business for over 80 years gives us all something to be really proud to feel a part of, and makes going that extra mile simply part of our day-to-day roles. Our teams are more experienced, more talented, and they all live and breathe the Harwoods brand ethos of 'putting our customers first' on every occasion".

William Fall - Chairman

William has joined Harwoods as the company chairman, to help steer our business towards our vision and a bright future. With a wealth of experience in the finance sector, William is currently Chairman of Ambac (UK) Ltd and of Allied Irish Bank UK plc. William is also Chair of the Board Risk Committee and NED on the Board of Citibank Global Markets Ltd, and a member of both the Audi and Remuneration Committees.

Archie Harwood - Chief Executive Officer

Archie grew up with the business and was officially appointed to the board of management in 2012 as Business Development Director before becoming CEO in 2018. As the original and passionate advocate of our transformation journey whilst he was CEO, Archie stepped into the role of Director in 2023 to work across the organisation supporting the CEO and leadership team with the intensification of focus on the delivery of measurable business benefits. In his spare time, Archie spends time with family and friends socialising, playing tennis and on ski's.

Guy Rowson - Finance Director

Guy, Harwoods' Finance Director since 2019, brings over 25 years of motor trade experience, including roles at premium manufacturers and top UK retailers. Formerly a co-owner of a successful dealer group, Guy has also served as Group Operations Director and Franchise Director. In his leisure time, he prioritizes family, cycling, and completing endurance challenges like triathlons and iconic rides such as London to Paris.

Nick Jones - Operations Director

Nick has worked in the motor trade since 1997, and joined Harwoods in 2012 as Head of Business at Audi Five Oaks, before moving to Portsmouth Audi in 2013. As of 2026, Nick is the Operations Director covering all brands within the Group. Outside of work Nick fills his spare time socialising with friends and family, with the occasional game of golf.

Amanda Perrett - Harwoods Director

Amanda was brought up at Coombelands Racing Stables in Pulborough, where her father Guy Harwood trained over 1600 winners, 30 of which were at Group 1 Level including Champion racehorse Dancing Brave. Amanda rode successfully as an amateur jockey winning 90 races, and became the first lady to ride in the Champion Hurdle at the 1990 Cheltenham Festival. She also rode as an event rider, winning the three-day event at Punchestown in Ireland and represented England in Italy later that year. In 1996, Amanda took over the racehorse training licence at Coombelands Stables from her father Guy, and have since trained over 680 winners. Coombelands Racing Stables is a family run business, with her husband Mark and children Ryan and Emma taking an active part. Amanda takes much pride in providing a good service to our loyal owners and staff.

Want to join our ever growing team?

Be part of something amazing. If you’re looking for a new role working for a company that puts its customers first, then Harwoods is the place for you.

  • Warranty

    Expert cover, with no hidden costs, to provide you with added protection, whenever you need it.

  • Trusted Quality

    Every car has been checked and approved by us, following a 120+ point inspection.

  • Nationwide Delivery

    Buy today, drive tomorrow. We offer a nationwide delivery service and offer complimentary delivery for the first 30 miles.

  • Tailored Service

    Here to help, advise, support, and answer your questions, whenever you need us.