About Harwoods

Harwoods is a privately owned automotive retail group based on the south coast of England, serving customers from across Hampshire, Surrey, Sussex, Kent and beyond.

Our established family business, with a reputation for high standards, was founded in 1931– so we are true experts in our field.

Car showrooms located across the South of England

Our contemporary and comprehensive showrooms

Premium cars deserve premium settings. That’s why our showrooms are the best of the best, from the way they look, through to the many deals we have waiting for you. Across our locations in the South of England, we work closely with the likes of Aston Martin, Audi, Bentley, Jaguar, Land Rover, McLaren, Volvo, BMW, MINI, and MAN – brands who trust us as partners – to make sure you have access to the prices and offers you simply can’t find anywhere else. 

The Harwoods Promise

Our impressive stock of luxury cars is only the beginning. This, combined with our dedication to providing unbeatable customer service, makes us a cut above the rest. Behind the scenes, we have a team of over 1,000 experienced and talented professionals who are there for you, whether it be to answer your questions, provide expert advice, or just put a smile on your face after a hard day. Whatever you need, you can get in touch with us by sending an enquiry online or giving us a quick call.

Harwoods Family History

Our established family business was founded in 1931 by Wally Harwood. Since then, we have continued to grow and evolve, building a reputation for being a business with a passion for exceptional customer service and very high standards.

  • Human

    We’re a family-owned business, powering your adventures

  • Quality

    If it’s not exceptional nor memorable, it’s not Harwoods

  • Customer-first

    Never pushy, always here to make sure you feel valued and recognised

  • Simple

    No automotive jargon or complicated terms – the stress-free way to buy a car

Directors overview

Our directors

Guy Harwood - Owner

Harwoods was established by Wally Harwood, father of Guy Harwood and was based at London Road Pulborough.

1965-1996, Guy began riding out for Ryan Price at Findon at the age of 18, Guy would go on to win 40 point to point winners and 14 National Hunt Races. Over the next few years he started working as a pupil assistant trainer to Bryan Marshall when he was 21 and five years later in 1965 he commenced training under permit.

Owned Petworth, Pulborough and Storrington Harwoods Garages during that time and went on to buy Coombelands Farm, where he developed Coombelands Racing Stables.

Guy joins the garage business full time during 1992. The size and profile of the Group is increased as is the investment and management structure.

"Being a family owned business for over 80 years gives us all something to be really proud to feel a part of, and makes going that extra mile simply part of our day-to-day roles. Our teams are more experienced, more talented, and they all live and breathe the Harwoods brand ethos of 'putting our customers first' on every occasion".

William Fall - Chairman

William has joined Harwoods as the company chairman, to help steer our business towards our vision and a bright future. With a wealth of experience in the finance sector, William is currently Chairman of Ambac (UK) Ltd and of Allied Irish Bank UK plc. William is also Chair of the Board Risk Committee and NED on the Board of Citibank Global Markets Ltd, and a member of both the Audi and Remuneration Committees.

Jon Wakefield - CEO

Jon has a real depth of industry expertise. Prior to joining Harwoods he was VP of Core European Markets for Volvo in the EMEA region. Jon has significant previous experience as a managing director and sales director within the retail sector as well as a career with manufacturers, lending great support to a highly changing and competitive manufacturer landscape of change in the next years.

Archie Harwood - Chief Transformation Officer

Archie grew up with the business and was officially appointed to the board of management in 2012 as Business Development Director before becoming CEO in 2018. As the original and passionate advocate of our transformation journey whilst he was CEO, Archie stepped into the role of Director in 2023 to work across the organisation supporting the CEO and leadership team with the intensification of focus on the delivery of measurable business benefits. In his spare time, Archie spends time with family and friends socialising, playing tennis and on ski's.

Guy Rowson - Finance Director

Guy, Harwoods' Finance Director since 2019, brings over 25 years of motor trade experience, including roles at premium manufacturers and top UK retailers. Formerly a co-owner of a successful dealer group, Guy has also served as Group Operations Director and Franchise Director. In his leisure time, he prioritizes family, cycling, and completing endurance challenges like triathlons and iconic rides such as London to Paris.

Nick Jones - Audi, INEOS & Volvo Brand Director

Nick has worked in the motor trade since 1997, and joined Harwoods in 2012 as Head of Business at Five Oaks Audi, before moving to Portsmouth Audi in 2013. Outside of work Nick fills his spare time socialising with friends and family, with the occasional game of golf.

Clare Freemantle - Sales & Marketing Director

Starting in the motor industry in 2004, Clare quickly ascended from Fleet Sales Administrator to Sales Executive, then to Business Manager. She held two F&I Development Manager roles for a large PLC Group before becoming Head of Business at Land Rover Portsmouth. Transitioning back to a Business Development Manager role at Honda UK, Clare focused on enhancing network profitability while completing a diploma in Counselling Skills and raising two sons. Passionate about people and growth, Clare joined Harwoods in January 2022 as Finance and Insurance Services Director. She aims to drive record profits and exceptional customer experiences across all sites. In her limited spare time, Clare enjoys watching films and walking her Rhodesian Ridgebacks on the Salisbury plain.

Gary Thynne - Used Car Director

Gary has worked in the motor industry since 1995. He has worked with a multitude of Brands including Ford, Honda, Kia, Volvo and Jaguar Land Rover during his time He joined Hardwoods in the summer of 2023. Outside of work Gary likes the outdoors and especially ‘bagging’ Munros and travelling to mountain ranges across Europe with his family. Gary also has an active interest in classic cars and the industries heritage.

James Carroll - HR Director

James has worked in the Retail, Leisure and hospitality industries or over 30 years and took is first step into the automotive world when he joined Harwoods as the HR Director in March 2023. Outside of work James is a keen photographer and follows his team, Brighton & Hove Albion, around the country at weekends. James loves socialising with his family and friends and taking his dog for long walks in the evenings. James loves his travel and has driven across America from east coast to west.

Jonathan Watson - Aftersales Director

Jon joined Harwoods in February 2022. Having had 25 years of Aftersales management experience at various levels from Service Manager to Divisional Director, his role as Aftersales Director draws on his experience and that of the team around him, to deliver the customer and colleague experience befitting of Harwoods and the brands we represent.

Jon prides himself on an ability to bring large teams together toward common goals ensuring a constant learning and improvement culture pervades.

James Feehan

James steps into the role of Divisional Director for our Jaguar Land Rover division at Harwoods, bringing with him an impressive 18 years of rich experience within the automotive industry. Beyond his professional achievements, James is a devoted family man, a husband and father to three daughters. Additionally, his passion for football shines through as an avid supporter of Manchester United. With a blend of expertise, personal values, and a shared love for the game, James embodies the vibrant spirit that enriches our team at Harwoods.

Amanda Perrett - Racehorse Trainer/Harwoods Director

Amanda was brought up at Coombelands Racing Stables in Pulborough, where her father Guy Harwood trained over 1600 winners, 30 of which were at Group 1 Level including Champion racehorse Dancing Brave. Amanda rode successfully as an amateur jockey winning 90 races, and became the first lady to ride in the Champion Hurdle at the 1990 Cheltenham Festival. She also rode as an event rider, winning the three-day event at Punchestown in Ireland and represented England in Italy later that year. In 1996, Amanda took over the racehorse training licence at Coombelands Stables from her father Guy, and have since trained over 680 winners. Coombelands Racing Stables is a family run business, with her husband Mark and children Ryan and Emma taking an active part. Amanda takes much pride in providing a good service to our loyal owners and staff.

Want to join our ever growing team?

Be part of something amazing. If you’re looking for a new role working for a company that puts its customers first, then Harwoods is the place for you.

  • Warranty

    Expert cover, with no hidden costs, to provide you with added protection, whenever you need it.

  • Trusted Quality

    Every car has been checked and approved by us, following a 120+ point inspection.

  • Nationwide Delivery

    Buy today, drive tomorrow. We offer a nationwide delivery service and offer complimentary delivery for the first 30 miles.

  • Tailored Service

    Here to help, advise, support, and answer your questions, whenever you need us.